Aesthetics trends for 2025
2025 skincare continues to evolve with new consumer priorities and treatment trends. Based on the latest data from Spate, here are 5 key skincare trends to watch in 2025, helping shape the future of aesthetic treatments:
1. Rise of "Glow-Getting" Treatments
Consumers are increasingly searching for products and treatments that promise a radiant, glowing complexion. The rise in search volume for terms like “plump” (+3.1K) and “glowy” (+2.6K) indicates that skin luminosity will be a major focus in 2025. Expect aesthetic treatments like microneedling facials, light therapy facials, and hydrating masks to see increased demand. These treatments work to enhance the skin’s radiance by stimulating collagen production and improving skin hydration, delivering the "glow" that consumers crave.
Key Trend: Glow-boosting Facials
Treatments that enhance skin’s natural luminosity will be highly sought after in 2025, with an emphasis on boosting hydration and collagen for that radiant, dewy look.
2. Pore Control Becomes a Priority
The increasing searches for “pore control” (+5.2K) underscore a growing desire for smooth, even skin. This focus aligns with trends toward products that target skin texture, such as pore-refining toners and treatments for acne-prone skin. Expect to see a rise in chemical peel facials, microneedling, and laser resurfacing treatments, which target pores by enhancing skin cell turnover, reducing oil production, and promoting a smoother skin surface.
“While DiamondGlow facial appeared poised for strong growth at the start of 2024, it has been outpaced by gentler chemical exfoliation options like BioRePeel, reflecting a broader consumer shift toward acid-based treatments over more abrasive methods like microdermabrasion.“ - Spate, 2025
Key Trend: Pore Minimizing Treatments
Aesthetic clinics will focus on advanced treatments like laser facials and dermabrasion to address enlarged pores and uneven skin texture, driving smoother, more refined skin.
3. Skin Barrier Repair Becomes Essential
As the interest in “skin barrier repair” (+2.6K) grows, consumers are demanding products and treatments that nourish and restore the skin’s natural defence systems. This reflects a shift toward gentler, healing approaches to skincare. Treatments that combine hydration with barrier-repairing ingredients (like ceramides, hyaluronic acid, and Vitamin E) will continue to grow in popularity. Aesthetic procedures such as hydrating facials and dermal infusions will be essential for restoring the skin's resilience and minimising sensitivities.
Key Trend: Barrier-Repairing Aesthetic Treatments
2025 will bring a stronger focus on repairing and strengthening the skin’s barrier, offering gentle hydrating facials and microcurrent treatments that support the skin’s natural repair mechanisms.
4. Acne-Safe and Sensitive-Skin Focused Treatments
The spike in searches for terms like “acne safe” (+1.5K) and “hypoallergenic” (+965) reflects a clear shift toward products and treatments that are safe for acne-prone and sensitive skin. In response, aesthetic professionals will increasingly offer treatments that not only address acne but also cater to sensitive skin, using gentle, non-inflammatory methods. Treatments such as LED light therapy, laser acne treatments, and gentle chemical peels that reduce inflammation without irritating the skin will become even more prominent in 2025.
Key Trend: Acne-Safe, Gentle Treatments
Acne treatments that focus on calming inflammation, reducing breakouts, and avoiding irritation will be a major trend in 2025, particularly among consumers with sensitive skin.
5. The Surge of Snail Mucin and Advanced Skincare Actives
“Snail serum” (+54.2%) and other active ingredients are gaining significant traction. Snail mucin, known for its healing properties, is expected to continue its rise as a core ingredient in rejuvenating treatments. This will drive a demand for aesthetic treatments that incorporate growth factors, exosome therapy, or stem cell treatments, which work similarly to promote skin healing, renewal, and anti-aging effects.
Key Trend: Snail Mucin and Healing Ingredients in Treatments
2025 will see more treatments that incorporate advanced healing and growth factors like snail mucin to promote cellular regeneration and skin renewal, providing anti-aging and skin-rejuvenating benefits.
Shaping the Future of Aesthetic Treatments in 2025
In 2025, the aesthetic treatment landscape will shift to meet the growing demand for skin health, repair, and radiance. From pore control to acne-safe treatments, consumers are seeking options that are not only effective but also gentle on the skin. The rise of glowy skin, barrier repair, and active ingredients such as snail mucin will dominate both skincare routines and professional aesthetic treatments.